My New Outside Blog

Position is in the mind of the collective market. Reality bearly counts.

During the past 40 plus years while trying to improve myself, and learn everything about "doing business" brings me here today to write these following thoughts. My journey, like many of us, has had it's "ups and downs" over the years. Here, I want to share one of the items that has really stood out for me through my journey.

In my mind, a position statement is the description of how you want you, or your brand to be positioned in the mind of the consumer, client, or customer. There is a huge gap between your position statement and your actual position itself. Once you discover that you are too far from where you think you'd like to go, go somewhere else ! Be the very best in your definded marketplace, and strive for that target, and the target is likely to follow you, but actually helps you get there.

A position is always compared to or against others in the same market. Your mission statement may be as simlply as this: Hamptons Real Estate will become the number one term in this highly competitive market. It will be recognized as the name to contact, that "Go To" person in my market...Hamptons Real Estate. It may become highly regarded as the "guy with the great instincts" in the Hamptons.

Whatever you do, stand tall for the one thing and one thing only that will help me stand out in my market. I was always told to differentiate yourself from the competition, and you will be a success ! Focus. In this one instance it is best to focus and pinpoint my position. And always make certain the one thing that makes me stand out in the crowd, is also my competitive advantage.

The position statement describes the position that I want to own. Positioning describes the "Mental Real Estate" that I actually hold.

Advantage is always defined by the customer or the client.

There's hardly anything more important than your brand.

A tag line is your position statement brought to life.

Make l your l Hampton's l moment ***********************  This IS MY Brand In Hamptons Real Estate.

A great tag line mentions the unique selling proposition. In a few words, it lets the client/customer know precisely why this Is My Brand Of Choice.

Remember to think like a client/customer. The position statement tells what you want the market to think, but it's not necessarily a reflection of reality, the real position that you won. You can try to shape the market with your tag line, but why not let the market do the shaping, especially if it is already heading in your direction ?

First Get Good, Then Get Great, and Then and Only Then Will You SUCCEED.....